Halo Angels <3

Here is the story behind us and our brand:

Angel Love was founded by Mother-Daughter team: Alison Dalglish-Pottow (Founder & CEO) and Lilly Pottow (Co-Founder) with a commitment to promote kindness as a lifestyle choice. "Kindness is a positive mindset to approach life with. A single act of kindness has a multiplier effect: the giver and the receiver both experience happiness from it and reciprocate it forward to others. In a world guided by so much hate, it's important for my generation to realize that it's cool to be kind when the status quo isn't" (Lilly Pottow). Our vision is to mobilize the largest angel squad movement in the world and to offer our angel community a single source solution for kind living with a high-yielding ROK - return on kindness.

The idea originated from a sweet place (literally!) while eating macaroons and cupcakes at trendy artisanal pastry destination Bobbette & Belle in Leslieville, Toronto – a nice Mother and Daughter thing to do. "We enjoyed our outings there because it made us feel good. Ok, the sugar rush helped too! Why did we want to feel good? We're wired with a negativity bias and the media feeds on that. We wake up to so much negative news happening around the globe. Gen Z is flooded with online bullying, misinformation and anxiety inducing content. It got us thinking about how we could change that. The problem was that cruelty seemed to get more press and energy than kindness. Why not put the focus on kindness instead and make that a viral lifestyle choice?" (Alison Dalglish-Pottow)

In a world dominated by division and widespread suffering, we wanted to find a simple and empowering solution to crush cruelty with kindness. If you haven’t heard yet, kindness IS the new cool.

"Our response to this violence must be to come closer together, to help each other, to love more and to love more kindly and generously than we did before”

Ariana Grande

Angel Love was created as a unique lifestyle brand to sell, support and share kindness in three ways:

• We design, collaborate on and promote products & apparel to sell online (The Shop) that reinforce kind living – products made with love for the angelically hip
• We give 10% of gross profit to 6 leading anti-sex-trafficking charities – when you support our products, we support charities that support kindness
• We offer a free to join (subscribe via our homepage) movement and network that inspires acts of kindness through positive sharing to create sustainable change – empowering kindness instead of cruelty, powered by angels